Artwork - Submit your own design or simply ask the
Nitecrest Artwork Studio to create a customised design.
Plastic or Board - Nitecrest will supply Gift Cards on
various substrates such as PVC, Styrene HIP, ISO Credit Card Specification and
Paper Board, the thickness of the cards will be appropriate to the given
application.
We will also attach your Gift Cards to a carrier or
create an integral hanging piece.
Benefits of a Nitecrest Electronic Swipe
Gift Card over Paper Vouchers
Promotional / Incentives - Whether buying for a relative
or friend, giving to an employee, or using as an incentive the Gift Card is an
excellent promotional tool or premium reward.
The card will help build brand awareness as it is easily
housed in a purse or wallet. Gift Cards offer enormous advertising and message
space with very low relative cost.
Increased Turnover / Profitability - Effective Gift Card
display at the point of sale has a dramatic impact on human tendancy to impulse
purchase, thus increasing profitability.
Gift Card Data Vs Paper Vouchers - Electronic swipe Gift
Cards give you the facility to examine purchasing activity and trends at all
levels enabling the production of accurate reports.
Effective Target Marketing - With the collated Data and
accurate reports Gift Cards give you the opportunity to carry out more
effective and successful marketing.
Minimal Security - As Gift Cards are no activated until
the point of sale they can be treated as a stationery item, whereas paper gift
vouchers have to be treated as money an awarded the appropriate security
measures. These savings on security measures also help to increase
profitability.
Less Returned Merchandise - Gift cards ensure that the
customer or the end user receives the goods that they want which in turn
reduces the quantity of returned or exchanged merchandise. This saving on
storage space and human resources increases productivity and profitability.
Hanging Pieces / Carriers - Affixing Cards to creatively
designed carriers or hanging pieces adds to the perceived value.
Well-conceived packaging helps create more effective
point of sale displays that promote a card based programme or service and
increase impulse buying.
Years of experience and expertise ensures that we can
provide you with everything to get you stated.
Your Questions Answered . . . . .
Q: What are the key benefits of gift cards?
A: Gift card programs are versatile and effective tools
for supporting a company’s marketing efforts. Some highlights include:
Merchandising at point-of-sale (POS) displays to spark
impulse buying, and deliver increased revenues – even during seasonal
slowdowns. Increases of up to 40% in sales for gift cards vs. paper vouchers.
Since the value is not “activated” until the time of
purchase, gift cards can be displayed openly in the retail environment,
generating more sales while giving the customer a heightened sense of security.
Value may be added or recharged to the gift card, encouraging repeat business.
Gift cards can be used to track purchases, giving
retailers the opportunity to personalise marketing and promotional information
based on the customers preference. Plastic gift cards are easy to carry and are
more durable than paper.
Q: What are some advantages of gift cards?
A: Activated at the time of purchase, gift cards offer
both speed and efficiency for retailers. For example:
By replacing paper gift vouchers, gift cards reduce
production, distribution and transaction processing costs.
The retailer or restaurant collects and controls the
funds prior to the delivery of any merchandise or services.
Unlike paper vouchers, the retailer never gives cash
back.
Gift cards or merchandise return cards can be issued in
lieu of cash refunds. Serves as an easy-to-use, secure payment method for
customers.
Q: What are the markets where gift cards are being used?
A: Anywhere a paper gift certificate would be issued.
General Retail Market / Supermarkets / Restaurants / Hotels / Corporate Gift
Q: Are gift cards here to stay?
A: Yes, industry analyst’s project that 80% of retailers
are expected to convert from paper gift certificates to plastic by 2009.
Q: How do gift card programs support Internet retail?
A: For many customers, gift cards serve as a physical
link between Internet and brick ‘n’ mortar stores. By offering this “cashless
payment” option, retailers can extend the online shopping experience to new
customers such as teenagers or individuals re-establishing their credit. By
creating an interactive “click n mortar” experience, retailers can successfully
view for the attention of the 24-hour impulse buyer and encourage repeat
browsing.
Q: Are there additional marketing opportunities for gift
cards?
A: Gift cards support branding efforts by literally
inserting the brand into a customers hands and wallet – positioning your
company in the top of their mind. As part of a larger marketing program, gift
cards allow companies to reach customers at numerous ‘touch points’ for
improved customer relationship management.
Loyalty Cards
Our card bureau is specifically targeted toward the Membership & Loyalty card markets, with encoding, embossing, thermal printing and inkjetting solutions. Combined with the fulfilment department, we provide an in-house direct mailing facility that is capable of catering for any marketing scheme.
Membership and Loyalty cards are very much a core part of our day to day business and both our client base and production levels continue to grow each year as demand for our service steadily rises, our many clients in this area include, retail chains, automobile association and manufactures, associations, health & insurance businesses, discount stores, airlines and car rental companies.
We offer these loyalty card clients not only cost effective initial bulk runs, but happily co-ordinate daily short run work to encompass new customer take on as well as lost and replacement loyalty cards etc. We also handle accurate reporting and stock control procedures, which go hand in hand with a successful campaign.
The financial and account loyalty cards are a product which we have enjoyed a strong, long standing association with clients requiring store accounts card schemes, council and utility service card payment schemes, banking cards and fuel account cards.
Loyalty Cards are manufactured to the ISO 760 Micron laminated specification, screen printing for metallic colours and litho printing for specials and four colour work are available on all our presses.
The application of both hi-co and lo co magnetic tape is available. Signature panels and holograms can be applied as well as smart chip integration to the loyalty card.
These types of loyalty cards can be embossed and thermal printed and indent printed. The magnetic tape can be encoded or the smart card chip can be encrypted.
The account management team for loyalty cards at Nitecrest, boasts a vast experience of card bureau services. A dedicated team is assigned to look after our client's requirements on an individual basis. In fact we will make sure your get as much input as you need, wherever you need it.
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